The European automotive market is about to welcome a new player—and it comes with a Greek name. Perseus, a newly established British car brand, has already recruited top executives from renowned manufacturers and is reportedly partnering with a well-known Italian company.
A New Contender in the EV Revolution
The global shift toward electrification—with the European Union setting a 2035 deadline for phasing out internal combustion engines—has paved the way for new automakers focused solely on electric vehicles (EVs).
Among them is Perseus, founded by Moroccan entrepreneur Mohammed Yehya El Bakkali. The company has assembled an impressive team, including former executives from Jaguar Land Rover, Lotus, Bentley, and INEOS Automotive.
What We Know So Far
Details about Perseus remain limited, but here’s what has been revealed:
The brand will offer exclusively electric vehicles.
It will not develop its cars from scratch but will collaborate with an unidentified Italian automaker for production.
A teaser image released by the company hints that its first model will likely be an SUV.
Perseus has already signed a partnership with a globally recognized automotive software company to enhance its vehicles with cutting-edge technology.
A Bold Vision for the Future
El Bakkali outlined the company’s ambitious goals:
"Our vision is clear: to create a premium British EV brand that delivers stunning design, top-tier performance, and an unmatched driving experience enhanced by artificial intelligence."
When to Expect Perseus on the Roads
The brand’s first model is set to launch in Europe by late 2027. Over the coming months, more details about Perseus' strategy, models, and future plans are expected to emerge.
