In the well-known ancient myth about how the Athenians chose their patron deity, the Greek goddess Athena won the sympathy of the city’s people by offering them the olive tree as a gift. This myth, placing the origin of the olive tree in the hands of the goddess of wisdom sometime in a very distant past, is but one of many stories about how important the olive tree is for the Greeks and the Mediterranean in general, from Palestine to Portugal and Tunis to Trieste. For example, on the island of Crete, the largest and most populous of the Greek islands, the production of olive oil dates back to the Minoan kingdoms (i.e. around 4,000 years ago); some of the island’s olive groves are actually thousands of years old, having grown under the care of countless generations of Cretans.
Honouring the ancient tradition of extracting the precious oil from the olive tree's fruit, Greek food brand GAEA specialises in producing and exporting fine olive oil and related products. By establishing exclusive collaborations with farmers and producers, GAEA ensures for some of the finest olive oil that Greek olive groves can offer. A captivating visual journey that conveys these and more interesting facts about the culture of olive oil farming, together with a truly heartfelt story about an old man from Crete who literally spent his entire life amongst the olive trees, are part of a short film produced by Indigo View for GAEA which celebrates the values and tradition surrounding the olive trees and the people who take care of them on Crete.