Earlier this month, Bvlgari hosted its third annual installment of Innovating the Present for a Sustainable Future—this year in webinar form. The digital event, led by Eleonora Rizzuto (LVMH’s own Corporate Social Responsibility Director), spotlighted the Roman jeweler’s wide-ranging commitments to social welfare and sustainability— from funding comprehensive cultural restoration efforts, to developing arts programming for youths. “The Bvlgari family is still at the heart of this company,” noted Jean-Christophe Babin, the company’s CEO. “There’s a dimension of humanity, of generosity that remains permanent.”
The generations-old luxury brand built its signature aesthetic on a foundation of motifs drawn from ancient civilizations—byzantine geometric patterns, Roman coins stamped with effigies of the emperor—but Bvlgari’s commitment to representing the ancient world in contemporary culture runs even deeper.
Over the past few years, the company worked with the City of Rome to restore areas of the iconic Spanish Steps, and sponsored the restoration of nearly 100 ancient marble statues from the Torlonia Foundation’s private collection. The marbles, returned to exhibit-worthy splendor, will be presented in Rome this year for the first time in decades.
