Each year, as summer approaches, international media begin turning their attention to this sun-drenched corner of the world—Greece. They publish lists, highlight destinations, and guide their readers toward the top travel spots in the country. And honestly, we welcome them with open arms—we’re a hospitable bunch at heart.
Among the latest features is the World’s 50 Best Beaches list for 2025, claiming to have identified the very best seaside destinations across the globe. Three Greek beaches made the cut. Just three? Forgive us a touch of national pride—we think that’s not nearly enough. And all of them are located in the Ionian Sea. (No love for the Aegean? Really?)
Let’s count them down. Coming in at No. 36 is Porto Katsiki in Lefkada. At No. 16, Voutoumi on Antipaxos. But stealing the spotlight at No. 4, just shy of the top three, is a name most people don’t even know: Fteri Beach in Kefalonia.
Never heard of it? Don’t worry, you’re not alone. Despite Greece’s many famous beaches—like Shipwreck Beach (Navagio) or the lunar landscape of Sarakiniko—Fteri has remained relatively under the radar. It’s what some would call a “hidden gem”—as much as that phrase can still mean something in 2025, especially when international rankings start spreading the word. For years, Fteri has been a well-kept secret among locals in Kefalonia, a dreamlike spot shared only with a select few. Crystal-clear waters, dramatic scenery, and unspoiled natural beauty—it truly is a slice of paradise.
According to The World’s 50 Best Beaches, Fteri is nestled in a secluded cove, surrounded by striking white cliffs. It’s accessible only by boat or a demanding hike, which has helped preserve its pristine and tranquil atmosphere. The beach itself is a mix of white pebbles and fine sand that meet the turquoise waters of the Ionian Sea. Its untouched charm and breathtaking natural setting make it the perfect destination for those seeking peace, quiet, and a deeper connection with nature.
For the record, here’s the global top three, according to the list:
3. Bang Bao, Thailand
2. Entalula, Philippines
1. Cala Goloritzé, Italy
Zooming in on the European rankings, Fteri rises to No. 2, with Voutoumi at No. 3 and Porto Katsiki at No. 5. Other Greek beaches that made the broader top 50 include Elafonissi (No. 15), Balos (No. 54), and Elia Beach in Mykonos (No. 49).
Still, just a handful? Perhaps. But we’ll take it. So here’s to a great summer—welcome to Greece, and have a fantastic holiday.